. It could have been a lack of foresight or a technological setback. It could have been a failure to update cameras, or a decision to cut off third-party manufacturers.
Nikon has not only created some amazing telephoto lenses but also cameras like the Z8 and Z9 to go with them, which is why we think Nikon should be applauded for its efforts.We’ve praised OM System for how rugged and portable the gear is many times over. OM cameras are ideal for travel and adventure pursuits, and not only do they have an extensive line of lenses and accessories but they also allow the user to leave the tripods and filters at home.
Not only has Sony updated its professional line of G-Master lenses, which across the board are optically stunning. But Sony also has the foresight to allow everyone to create lenses for the Sony E-Mount. This means that a Sony user has lens options for every kind of photography from macro to astro, and everything in between. Whatever your budget or need, there is a lens that works and regardless of your choice, the body behind the lens is a Sony.
All of that technology gets married to an extensive and varied line of cameras. This is where the Fujifilm advantage lies. If you want a slim pocket camera Fujifilm makes it. Whether you favor rangefinders, or DSLR styling, or a retro camera experience Fujifilm has you covered. Want to do commercial photography in the studio or get the best medium format image quality to create stunning landscapes? You can do everything with a Fujifilm camera.