Filmmaker Sean Menard was less surprised than the VJs at the thundering reception. The Hamilton native spent about six years makingHe’s confident the enthusiasm felt for Much at Toronto’s screening will be replicated across country when he takes the movie on a Canada-wide roadshow next month.
Packed to the brim with archival footage, the two-hour documentary retraces MuchMusic’s origin story, starting around its inception on Aug. 31, 1984.MuchMusic launched as an unpolished 24-hour music video channel created by Toronto media visionary Moses Znaimer and a team of inexperienced but creative young people.
The documentary collects the VJ’s memories and presents them entirely in voiceover as the origin story of MuchMusic plays out through footage of the era. Denise Donlon, who climbed the ranks from VJ to general manager at MuchMusic, told of a memorable encounter with David Bowie at one edition of the MuchMusic Video Awards.
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