The goodies are portioned into individual packets, which Gavin displays by hanging on hooks on a rack. Neat handwritten labels inform customers the name of the biscuit they are eyeing.
“I want to sell traditional biscuits in a modern way. Most of the younger generations don’t know what these snacks are, but people can learn their names quickly this way,” Gavin tells Another job he picked up was supplying a dormitory canteen operator with food. “If he wanted kuehs, I would Google for suppliers and collect the kuehs at 5am from the lorries coming in from Malaysia. One time, the operator wanted a small supply of economic rice. Being young, I just said ‘yes!’ to everything. But I couldn’t find any supplier, so I ended up cooking everything myself,” Gavin laughs.
Using his knowledge from running a distribution business. Gavin modernised his father’s stall. He explains: “I set up e-commerce for his stall to bring in younger customers. We also attract a lot of young adults staying around our area by offering vacuum-packing and marination services for our chickens, similar to supermarkets. You can even buy ready-prepared chicken curry sets home to cook.”
“Most people who want to buy two packs will end up getting three this way. It’s a psychological thing. I think this is more effective. You want to maximise sales with every transaction — that was what I learnt from my corporate days,” Gavin reckons. “The older generation tend to focus on selling a single item as cheaply as possible, but that won’t grow sales.”
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