Declaring its support for the championship, Seven-Up said that it is delighted to be part of one of the top cycling events in Africa designed to promote healthy lifestyle among Nigerians.
“Supa Komando energy drink will create unique experiences for consumers and cyclist at venues of the event, further driving home the brand’s narrative enjoining cyclists to face their challenges and fire on as they embark on the race to the finish line and guests to seize the day and enjoy the unique experiences as a result of this partnership,” he said.
“Seven-Up Bottling Company is a leader in the beverages industry that has been consistent in supporting sports development in Nigeria. Organisations such as this should be commended and rewarded,” he said. The event, which is expected to further promote cycling as a major sporting activity in the country, was designed to encourage Nigerians to embrace the culture of riding bicycles in their various communities for its health benefits.