Indonesia is prohibiting social media companies from facilitating direct e-commerce payments on their platforms, Trade Minister Zulkifli Hasan said Monday. That is a move directed at ByteDance Ltd.’s TikTok. Companies will only be able to advertise products but not conduct direct transactions, he said.
Indonesia is the first and biggest market for TikTok Shop, and online shopping has become the app’s fastest-growing feature with a burgeoning fan base in the country. TikTok is betting on Indonesia as a blueprint to expand into other online-shopping markets, including the US.
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