AT&T restructures WarnerMedia to gird for Netflix fight: memo

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AT&T Inc is restructuring its WarnerMedia business, according to a memo sent to employees on Monday and seen by Reuters, as it girds for a ...

NEW YORK: AT&T Inc is restructuring its WarnerMedia business, according to a memo sent to employees on Monday and seen by Reuters, as it girds for a streaming video battle with Netflix Inc and Walt Disney Co.

Traditional media companies are playing catch-up to Netflix, which has built a 150-million subscriber, global direct-to-consumer video streaming service by spending heavily on Hollywood television and movie talent. "At a time when we must shift our investment focus to develop more content for specific and demanding audiences on emerging platforms, we can't sustain a model where we invest one dollar more than necessary in the administrative aspects of running our business," WarnerMedia Chief Executive Officer John Stankey said in the memo."Put simply, our priority is to direct resources to product development and innovation.

CNN chief Jeff Zucker will add oversight of sports programming across the company as chairman of News and Sports.

 

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