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Queer leaders: LGBTQI+ people still overwhelmingly absent from corporate boardsMost companies like to show that they care about queer people. Following gains in rights and legal recognition over the last decades, it is now a commonly established ritual to display a rainbow logo during Pride Month. Big corporations such as North Face, Anheuser-Busch InBev, Target and Kohl's have all recently ran inclusive ad campaigns featuring Lesbian, Gay, Bisexual, Transgender, Queer, and Intersex (LGBTQI+) people. This makes sense from a business perspective, with 'pink money' weighing 3.5 trillion euros globally and around 874 billion euros in the EU. However, many in the LGBTQI+ community will brush off these gestures as pinkwashing if they are not backed up with more substantial action. This could mean a company standing by a queer influencer hired to promote a product when they are attacked by the far-right as a result of this exposure. Or including out LGBTQI+ people at the top of the corporate ladder.
Source: physorg_com - 🏆 388. / 55 Read more »