is partnering with trendy resale brand Urban Necessities to bring expensive sneakers to one of its New York stores.
This new partnership allows American Eagle to appeal to the next generation of sneaker-loving customers who are also sustainability minded in their purchases.has a plan to win over the next generation of shoppers, and it involves expensive sneakers. The new partnership allows American Eagle to not only appeal to the"sneakerheads" among Gen Z shoppers but also plays into their values, like making more sustainability-minded purchases by buying clothes or footwear second hand."It's a huge win," Chad Kessler, American Eagle's global brand president, told Business Insider."We are excited about the opportunity to pair our great jeans with the coolest sneakers out there.