First, The Harris Poll surveyed 18,228 American adults to rank which companies are the most"visible" to the public. The top 100 most visible companies were then assigned reputation quotients based on 6,118 adult participants' perceptions of each brand's social responsibility, vision and leadership, financial performance, products and services, emotional appeal, and workplace environment.
According to Axios, a score over 70 denotes a"good reputation." Brands that were scored 75 and up possess a"very good" reputation, while companies that were scored over 80 have an"excellent" reputation with consumers. Five companies that specialize in selling groceries earned a score of at least 70 out of 100.
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