Social media traffic to top news sites craters

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Website business models that depended on clicks from social media are now broken.

Meanwhile, news companies are scrambling to find business solutions while simultaneously fighting to protect their work in the AI era.A slower ad market and less reliable traffic contributed to aEfforts to reach voters with trusted information are becoming more difficult as tech platforms lean into viral trends, instead of quality news.The over-reliance on social media traffic kept news publishers from focusing on building stronger consumer products of their own.

Publishers are better prepared now to defend their intellectual property in the AI era having learned from their mistakes of being too heavily reliant on third parties for survival.Share on linkedin

 

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