The founder of Conservative Dad's Ultra Right beer, an alternative to Bud Light, said people have had enough of"the stupidity" that companies are pushing on their consumers and that it has contributed to the success of his beer.
Seth Weathers discussed how his brand recently sold $500,000 worth of beer cans featuring the mugshot of former President Donald Trump, which Weathers described as"a cultural moment." The launch earlier this year and financial success of Ultra Right beer came after Bud Light, one of the most popular beer brands in the world, received major pushback from conservatives over a partnership it did with transgender activist and influencer Dylan Mulvaney .
Great time with @MariaBartiromo this morning discussing why we’re doing what we do at Conservative Dad’s @UltraRightBeer! pic.twitter.com/VvpgiNFpoYOf the $500,000 sold from the limited-edition mugshot cans, 10% of sales will go toward the Republican Party's legal defense in Georgia, where Trump was indicted in August over his alleged attempts to overturn the 2020 election.
Beyond donating to the Republican Party's defense in the Peach State, Weathers also stated that his company donates to the 1776 Project, which works to"overturn woke school boards."The partnership between Bud Light and Mulvaney happened in late March, when Anheuser-Busch, the owner of Bud Light, sent Mulvaney a can of Bud Light featuring the activist's face to celebrate Mulvaney's 1-year anniversary of transitioning.
Recent data in the week ending on Sept. 9 showed Bud Light with an 8.9% share of the U.S. beer market, down by 12% before the controversy. In the four weeks leading to Sept. 9, Bud Light sales declined by around 30% when compared to the same time last year, according to statistics compiled by Bump Williams Consulting.