TikTok ends retail business in Indonesia after ban on social media shopping

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About 2 million vendors were using TikTok Shop in Indonesia last month but they will not be able to continue on the platform due to a ban on e-commerce transactions on social media platforms.

A Watch and Act warning is in place for Mount Sheila in the Shire of Ashburton, WA. Keep up to date withTikTok has halted its online retail operation in Indonesia to comply with the country's decision to ban e-commerce transactions on social media platforms — a big blow to the video platform's fastest-growing market.

The Indonesian government announced the new regulation, which prohibits social media companies from facilitating sales of products on their platforms, on September 28 in a bid to protect small businesses from e-commerce competition, accusing the popular apps and websites of predatory pricing. Sellers at the market in Jakarta, were experiencing a more than 50 per cent loss of profits because they could not compete with imported products sold online at much lower prices, according to Minister of Cooperatives and Small and Medium Enterprises Teten Masduki.He said TikTok was involved in predatory pricing that caused damages to local small- and medium-sized businesses, and that the new regulation "will justly regulate fair trade online and offline".

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