Artificial intelligence: How Lendlease, Zip Co, Lottery Corporation, Equity Trustees, Collins Food and AirTrunk are using AI in their business

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It is clear that corporate Australia is only at the beginning of its journey with the technology, amid an era defined by low productivity.

It’s no wonder everyone’s talking about artificial intelligence: the potential productivity benefits are enough to get anyone excited.and achieved results that were 40 per cent higher quality, on average, than those who did not use the tool.

Lendlease CEO Tony Lombardo says AI gets up to 80 per cent right when it helps employees write bid documents.Chief executive Tony Lombardo says the group is using machine learning to help it improve the quality of bidding for projects. Machines can analyse previous successful and unsuccessful bids to help Lendlease improve the quality of its proposals.AI can also lead to huge time savings.

If a customer is a regular Saturday lottery player, but occasionally plays Powerball, the AI will enable Lottery Corp to deliver a tailored message about an upcoming jackpot to the customer at a time to maximise the chance of a sale.“It’s around letting you know what’s happening on any one of the games that week, based on what we know about you, and what would be well received by you, and the most effective marketing communication from our perspective,” van der Merwe says.

“We can use the millions of versions of that [type of person that] we’ve got [in our database], and the years of data that we’ve got on those [types of] individuals ... to predict how [that new customer is] going to engage with our products and what their risk behaviour is.”Scott says one focus area is the real-time generation of scripts for call centre workers.

O’Brien would like to reintroduce a more advanced version of it one day, though. And he also believes there’s plenty of scope to ramp up the company’s use of AI to analyse everything from wills and trust deeds to court orders and disclosure documents. He offers a hypothetical scenario to make his point. Let’s say you have an underperforming investment scheme, he says, and that investors want to redeem their units.

Founder and chief executive Robin Khuda says that during the design process, AI can be used to predict key requirements of a new centre, such as water and power usage.

 

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