Amazon Prime day sales event to kick off holiday deals: Expert

📆 10/5/2023 6:51 PM
📰 YahooFinanceCA

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Amazon's Prime Big Deal Days (AMZN) event will run on October 10 and 11. Adobe's Head of Digital Insights Vivek Pandya tells Yahoo Finance Live that the event will be one of the first big discounting events of the holiday shopping season. Pandya says that they are anticipating discounts will weaken after the event only to escalate, with discounts as much as 20 percent, starting November 1. The best deals will 'kick in' the weekend going into Thanksgiving week, Pandya says, with discounts as deep as 35 percent, only to weaken to about 16 percent for the rest of the season. Overall, Adobe Analytics predicts up to $221 billion in e-commerce sales driven by promotions like cyber week sales and 'Buy Now, Pay Later.' 'The holiday season is that time period where they're really looking to get their gift giving done,' Pandya tells Yahoo Finance, adding, 'and they're wanting to do it in a way where they can get maximum value and kind of manage costs.' For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live

) event will run on October 10 and 11. Adobe's Head of Digital Insights Vivek Pandya tells Yahoo Finance Live that the event will be one of the first big discounting events of the holiday shopping season. Pandya says that they are anticipating discounts will weaken after the event only to escalate, with discounts as much as 20 percent, starting November 1.

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