Acorns CIO talks importance of investment education when advising clients

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October is Financial Planning Month, a key motivation for younger Americans as student loan repayments have also resumed this month. Acorns CFO and CIO Seth Wunder discusses the financial services company's style of guiding its clients to consider their own savings goals while investing. 'We built our brand off roundups and the ability to invest in the long-term compounding of the market, but we've done it in a brand-focused way where people really feel that we're trusted advisers for them,' Wunder says, 'and allow them to take the appropriate risk for wherever their life stage is and what their suitability is.' For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

have also resumed this month. Acorns CFO and CIO Seth Wunder discusses the financial services company's style of guiding its clients to consider their own savings goals while investing.

If you think about from an Acorns' perspective, you're right, we built our brand off of roundups and the ability to invest in the long-term compounding of the market. But we've done it in a brand-focused way where people really feel that we're a trusted advisor for them and allow them to take the appropriate risk for wherever their life stage is and what their suitability is. And we will continue to do that.And then the last piece of it is making it simple.

You know, this year, the market's been up a fair amount even with the latest pullback. What we see in our investor base is people really follow our way of investing, where capital inflows far outweigh any other choice of options people have for their money. And so we continue to see more money come into the market.

 

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