This new roadmap focuses on four pillars including growing its brand portfolio segment to make up about 50 percent of the company’s revenue by 2026; deepening Famous’s connections to the Millennial family and leveraging its dominance in the kids’ market; leaning into the company’s “One Caleres” model that drives synergies and vertical integration across brands; and delivering net sales growth of 3 percent to 5 percent over the next three years.
Category expansion within the portfolio, and further penetration of owned brands at Famous Footwear is also a priority. In his investor day presentation, Keith Duplain, president of Caleres’ brand portfolio-St. Louis Group, said that the company will open 20 new Allen Edmonds stores over the next four years.
As of now, the label is sold in 33 countries, with more than 10 additional regions expected to open by 2026. One of the more successful international markets for Sam Edelman is China. Mr. Edelman noted that the brand has 55 stores in China with plans to have 150 in the next few years. “We’ve also opened in Israel, Mexico City and many other places across the world,” Edelman said. “A freestanding store is also coming to Dubai. I believe that the global expansion of Sam Edelman is huge.
Sam Edelman is also relaunching its Sam & Libby brand at Famous Footwear and select retailers nationwide staring March 4. The brand is aiming its focus toward shoe chain retails and will exit mass market, the company noted.For the future success of Famous Footwear, Caleres drilled down on its target consumer — the Millennial mom and her family.
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