HONG KONG - A year ago, China's largest technology companies were lambasted for posting job ads seeking male employees by using"good-looking" female workers to try to lure coders. The giants scrubbed their posts in response.On the country's two largest job websites - Liepin and Zhaopin - thousands of ads for internet companies use language that suggests bias based on appearance, gender or age.
"Chinese tech companies are falling behind western peers and need better awareness of equal opportunity and more clearly defined policies banning discrimination," said Wang Yaqiu, a researcher at Human Rights Watch, a non-profit group that has conducted studies about the issue in China. The ads from the start-ups come after Alibaba Group Holding Ltd, Tencent Holdings Ltd and Baidu Inc, the powerhouses of China's internet, were criticised for posting jobs open only to men.
"In some divisions that are male dominant, companies still think by hiring a woman, they can boost morale for the coders." ATTRACTIVENESS SELLS It's part of human psychology to place importance on appearance when hiring, according to Catherine Hakim, a professorial research fellow at Civitas, a London think tank and author of"Honey Money: Why Attractiveness is the Key to Success."
"Everyone enjoys looking at an attractive person, it's rewarding. People refer to attractive people as eye candy," Prof Fiske said. Yet"judging people on any superficial feature is not only wrong but dumb because it's a waste of human capital." While gender equality has a long way to go worldwide - globally men hold 62 per cent of management positions - it's the blatant bias in hiring in China that stands out.
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