Gilbert teen builds Scrunchie empire on TikTok

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The 13-year-old had already amassed half a million followers on TikTok for her popular scrunchie business.

GILBERT, Ariz. — She's taking TikTok by storm with a business for a retro hair accessory – and she's only 16.

"I've always known I wanted to be an entrepreneur," Dasha Derkach told 12News."I've always known I want to be my own boss. And throughout COVID I saw a ton of people start their own business.""I wanted to make scrunchies that would last and would be able to hold people's hair, especially people with fake or curly hair," she said."I have pretty curly hair.""And then I had a video reach maybe 20,000 views," she said.

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