New 'olive oil martini' in a can hits non-alcoholic beverage market: Would you try it?

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Aura Bora, a sparkling water company, and Graza, an olive oil brand, have teamed up to create an olive oil martini — a non-alcoholic cocktail designed to be 'gulped.'

What happens when you mix sparkling water and olive oil? Aura Bora, a San Francisco-based sparkling water team, has joined forces with the viral Extra Virgin Olive Oil brand, Graza, to create a non-alcoholic olive oil martini in the style of Aura Bora's craft water. The idea came from Andrew Benin, CEO & co-founder of Graza, who met Paul Voge, CEO and co-founder of Aura Bora, at a trade show last year with several other craft artisans.

Over the course of the summer, Voge and Benin worked together to create a beverage that combined both brands' distinct flavors. This marks Aura Bora's first launch of a non-alcoholic sparkling water — "specifically designed for an evening beverage," Voge added. Voge was excited to reach Graza's clientele as well as have Graza expand into Aura Bora's audience.

 

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