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Update: Tentative Agreement Ends Short Strike Against GM By Canadian Autoworkers

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I’ve been covering the auto industry since 1989, first as CNN Detroit Bureau Chief, then as the National Auto Writer for the Associated Press, General Motors beat writer at the Detroit News and video reporter at Automotive News. I also established Fiat Chrysler’s digital communications team, pioneering the concept of “corporate journalism” where companies tell their own stories using social media, video and webcasts. We used those methods to sell the American public on why then-Chrysler Group LL

A strike against General Motors Co. by Canadian autoworkers lasted less than a day after the two sides reached a tentative agreement Tuesday afternoon.

The GM locations affected were the Oshawa Assembly Complex and CCA Stamped Products, St. Catharines Powertrain Plant and Woodstock Parts Distribution Centre, all in Ontario.

Bigger than the differences between poutine and coney dogs are the strategies in which the negotiations are being conducted. In this case, Ford was Unifor's target company. The two sides reached a tentative agreement just ahead of a strike deadline, and union members quickly ratified the contract.In the U.S., that traditional playbook was burned like scrap paper in the barrels keeping workers on the picket lines warm.

 

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