In a Struggling Economy, Market to Millennials or Miss Out

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Prof Roland Goldberg from the Faculty of Economic and Management Sciences at the North-West University (NWU) says retailers should market to millennials or miss out.

endeavours. They were born between 1981 and 1996, they are called millennials, and, according to Prof Roland Goldberg from the Faculty of Economic and Management Sciences at the North-West University , retailers would be remiss to ignore their specific spending needs.Prof Roland Goldberg from the Faculty of Economic and Management Sciences at the North-West University says retailers should market to millennials.

“Many millennials are much more conscious of environmental and social issues, so they often prefer to support brands and products that align with their values, which include sustainable and ethically sourced items.Have you recorded a funny video or filmed the moment of fame, cool dance, or something bizarre? Inbox your personal video on our

"And there are so many well-known retailers that still do not have this option available, which is quite worrisome. Also, retailers should promote sustainability.

 

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