Tesla's U.S. EV market share is slipping in spite of all the price cuts

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The Model S and Model X dropped significantly, while the automaker's overall market share fell over the last year.

Electric vehicle market share has grown considerably in recent times, but one automaker remains the top-seller, despite the gains made by several legacy companies.sells more EVs than anyone else in America, but recent sales data shows its dominance isn’t quite as dominant as it once was.reported that Tesla’s market share in EV sales fell seven points over the past year to 58 percent, and two of its models saw their sales numbers plummet by significant amounts.

And though Model Y and Model 3 top the chart with more than 400,000 new registrations between them this year , they face a growing multitude of competitors that together are chipping away at market share. The reasonably priced. Those are likely significant factors in both vehicles’ growth this year, while the Model S and X remain far more expensive, and ineligible for federal tax credits as a result.like every other automaker, leading some to ask if a new approach is in order.

“Customers have become desensitized to Tesla price cuts,” said Gary Black, The Future Fund’s managing partner. He argued that the wave of early adopters is over and said that Tesla needs to focus on education and awareness efforts with mainstream car buyers. The automaker has one of the most robust charging networks, and its vehicles’ tech and range are often, so the argument that the product should stand on its own while the company focuses on awareness is a valid one.

 

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