She attended the Women’s World Cup in Australia, kicked off the player draft for the new women’s professional hockey league in Toronto and is opening an office in London for a tennis business venture involving the international Billie Jean King Cup.“We’re kind of at a tipping point,” King said. “People are actually looking at women’s sports like a great investment.”
On Thursday, King and about 60 athletes will celebrate the 50th anniversary of equal prize money at the U.S. Open and the King-Riggs match at her annual awards dinner for the Women’s Sports Foundation in New York. King recently launched the production company Pressure is a Privilege, a phrase associated with the 39-time Grand Slam winner. She’s also an executive producer and host of “Groundbreakers,” a documentary about female athletes that airs on PBS on Nov. 21.