If one thing is almost guaranteed to follow innovation, it is hype. New technologies garner great interest but much of it is overstated or inaccurate. “From crypto to non-fungible tokens to the metaverse, we’ve seen some pretty stupendous hype around dubious technologies,” says Henry Ajder, an expert and adviser on generative artificial intelligence and synthetic media — images, text or voice generated using AI.
Ajder says this is the consequence of fear of missing out and a rush to market, comparing it to companies that rushed to create virtual storefronts in the myriad of now largely deserted and technically disappointing metaverses. Business schools also need to ensure that students can dig into what a system actually offers, with many AI start-ups becoming less impressive under close scrutiny, he says.
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