Why investors should block out the noise on Apple ahead of earnings

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Some on Wall Street are souring on Apple (AAPL), with one firm suggesting it's already forfeited its prime position as the smartphone leader in China.

But investors should block out the noise, at least until the tech giant reports iPhone sales directly next month. In a research note Monday, Jefferies argued that iPhone 15 sales in China have declined by double digits relative to the iPhone 14 Pro. Meanwhile, local rival Huawei overtook the iPhone's No.1 spot in the country's smartphone market, helped by the recent debut of its Mate 60 Pro, according to the firm.

A person poses holding the original iPhone and the new iPhone 15 otuside the Fifth Avenue Apple Store ahead of the launch of Apple’s new iPhone 15 on September 22, 2022 in New York City., with one firm suggesting it's already forfeited its prime position as the smartphone leader in China. But investors should block out the noise, at least until the tech giant reports iPhone sales directly next month.

 

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