A $4 million marketing campaign touting San Francisco's resilience, innovation and moxie launches Thursday as the embattled city prepares to host a high-profile global economic summit next month that could boost its image or pile on to its woes.
'And APEC is an opportunity for people to come from all around the Pacific Rim, see this city, and go back and tell their friends and family, 'Hey, San Francisco's a great place to do business' and to come back and visit for pleasure.
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