Investing app Stash just rolled out a new debit-card rewards program that gives customers a stake in the companies they shop at

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Stash, a micro-investing app, is rolling out a 'Stock-Back' program that rewards its debit-card holders with fractional shares of stock in companies they've shopped at.

and empower those who lack knowledge of investments and wealth management. It has lowered investing hurdles for the non-rich by enabling investors to open an investment account with as little as $5. Last year, the company expanded into banking through its partnership with Green Dot Corporation and it now offers an FDIC-insured bank account.

If Stash can't match the stock on its platform, say if the vendor is a local retail outlet that is not publicly listed or its stock is not currently offered by Stash, you will get a fractional share of the Vanguard Total World Stock ETF. Stash said it offers over 200 stocks - of which many are consumer-facing brands, including Amazon, Alibaba, Chipotle, McDonald's, and more - on its platform.

That means that if you spend about $144 dollars a year on your Netflix subscription, you'll get about $7.20 dollars of Netflix's stock. Cardholders cannot forgo the investment in a single stock unless they opt out the entire reward program. While a 0.125% reward appears to be teeny-tiny, the fact that cardholders will gain shares makes it better than rewards based on points in many respects, Krieg said.

 

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