That didn’t stop Amazon from listing it for sale, though. Release even attained number one bestseller status in the “Bitter Lemon” category. It was created by Oobah Butler for a new documentary, The Great Amazon Heist, which airs on Channel 4 in the UK today. Butler is a journalist, presenter, and renowned puller of stunts—he’s probably most famous for turning his shed in a London garden into the number one ranked restaurant on Tripadvisor.
“Then when real people started trying to buy the product, I felt a bit scared.” Drummond says this was a “crude stunt” and that the company has “industry-leading tools to prevent genuinely unsafe products being listed.” If there’s a theme to the documentary, it’s that it’s remarkably simple to outwit one of the world’s biggest companies. For his next trick, Butler gets his nieces—aged 4 and 6—to purchase products that are only intented to be sold to adults.
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Source: WIRED - 🏆 555. / 51 Read more »