Nigeria Insurance industry is below the standard of its African counterparts, how can you rate the industry so far?
Regulations have helped us in terms of compliance level and I can say that we have gone far with our contemporaries. But in terms of outlook, we are not doing so badly, it is just that there is always room for improvement.One of the ways by which this issue can be addressed is by increasing visibility; you must have channels of reaching out to them that is convenient for them.
We see African Alliance insurance being a leading life insurance company in Nigeria. We are going into an aggressive campaign across the media. In addition to that, there is also going to be a digital marketing strategy to reach out to more Nigerians.
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