Generative artificial intelligence is poised to help bring the algorithm-driven personalization that consumers are accustomed to on e-commerce and social media platforms to theSharpLink Gaming, a start-up that specializes in tech solutions for internet betting, is developing an AI-powered personalization and recommendation engine called BetSense that aims to use machine learning to tailor“When you hear about AI being applied to sports, everyone agrees sports is behind,” SharpLink co-founder and...
He said that the biggest challenge to integrating AI-powered into sports betting platforms is that “a lot of the sportsbooks are sitting on legacy European tech that’s really not that flexible.” “Let’s say I get some good data on your betting behavior from the PAM and I understand you like the New York Giants, you’re a $50 player, you’re a parlay guy and you like fantasy player props – whatever it is – I build a persona,” he explained.