Japan auto show returns, as industry faces EV turning point

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TOKYO : Tokyo's auto show is back for the first time in four years and newly rebranded for the electric vehicle era, in a marketing overhaul that may be more reflective of industry aspirations than Japanese automakers' lagging battery-powered lineup.

The Japan Mobility Show, which opens on Thursday, comes at a critical moment for the domestic industry. Toyota, the world's top-selling automaker, this year announced a strategic pivot to battery EVs, including plans to commercialise advanced batteries and adopt die-casting technology pioneered by Tesla.

And unlike many of the Japanese companies, who will be displaying concept cars, the foreign automakers will all show battery EVs that are already in production or are going to be in production. Toyota will display various battery-powered concept models at the show, including a sport utility vehicle, mid-size pickup truck and a sports car.

Nissan plans to display the battery-powered Ariya, Leaf and Sakura models, in addition to new battery EV concept models such as a luxury minivan.The biennial show was not held in 2021 because of the pandemic. This year, it will feature a range of mobility technologies including autonomous vehicles, motorbikes, trucks and so-called"flying cars".

Last year was the third consecutive year that new car sales stayed below 4 million, though they were also hit by fallout from a post-pandemic chip shortage that disrupted auto production and supply.

 

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