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The first-time founder’s ultimate guide to pitching a VC

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Always start with the 'B' team, said pjmcginnis

The VC wouldn't be hearing your pitch if they didn't want to invest in your business, said Rose. They're just hoping you'll give them a compelling argument for why they should partner with you.One version is for your presentation, and the other is the one you send via email, said Wessel. The difference is how much detail you go into in each slide.

Making a solid first impression is important, McGinnis added, because even if the investor doesn't want to invest in this particular company, they might be able to introduce you to other people. Or, they might invest in your company in the future.Start with the"B team," McGinnis said, i.e. the VCs who would be nice to have, but aren't your first choice. Get feedback from them so that when you meet the VCs you're really targeting, you're more than prepared.

 

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