A year after Musk's Twitter takeover, X remains mired in turmoil

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A year ago Elon Musk purchased X, formerly known as Twitter, taking the platform on a journey that has resulted in lost money, advertisers and trust. - Money matters - Over the past year, the platform's advertising business partially collapsed as marketers soured on X. Insider Intelligence forecasts that X will finish 2023 with $2.

A year ago Elon Musk purchased X, formerly known as Twitter, taking the platform on a journey that has resulted in lost money, advertisers and trust.

She described Musk as audacious but"moody," surrounding himself with"yes men" and making decisions on instinct. "It is sobering, though not surprising, to see Musk's reckless decisions exacerbate the information crisis on Twitter surrounding the already tragic Israel-Hamas conflict," Nora Benavidez, senior counsel at the watchdog Free Press, told AFP.

Musk started charging for features once free at Twitter, such as blue tick marks originally intended as badges of authenticity, in an effort to make money from subscriptions.

 

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