Badgley Mischka’s James Mischka on the state of the luxury market — and what he won’t spend money on

Mark Badgley and James Mischka launched their luxury fashion label in 1988. Since then, their garments have been sold in high-end retailers like Nordstrom Inc. JWN, -1.62% Saks Fifth Avenue HBC, -1.00% Neiman Marcus and at their own boutiques.

Now the duo, who were married in 2013, is celebrating the brand’s 30th anniversary, recently launched a new fragrance, and participated in New York Fashion Week in February. See: Unlike retailers seeking growth in cities, Tractor Supply targets consumers living the country lifeMischka: I think the luxury market is still very strong. As opposed to two years ago, people are buying more clothes, buying more luxurious things, maybe treating themselves after trying to figure out what was going on with the economy and with politics. There was kind of a wait-and-see attitude two years ago. Last year was probably our best year in business ever.

Mischka: The Chinese customer is more focused on brands. In America, it’s about finding the new things, the things that aren’t logo-ed, aren’t as in your face. In China, they’re wanting the more identifiable brands.

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