Apple’s ambitious vision for the future of TV is finally about to take shape. Here’s why it matters more than ever.

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Apple is preparing to unveil a streaming TV service on March 25, building on the vision it established in 2015. And it's critical for the company as iPhone sales dip.

and still remains one of the platform's most-funded projects, was the first smartwatch to excite the masses about wearable technology).

That leaves many investors, analysts, and industry watchers wondering what's next for Apple. And if the latest reports are to be believed, the answer is clearly new digital services. Bolstering its services business is particularly important for Apple in 2019 as iPhone sales — and worldwide smartphone sales — have slowed down.in the ever-important holiday quarter declined 15% compared to the year prior.

Business interests aside, Apple's long-anticipated presence in the video streaming market will be key for the company to maintain its reputation as an innovator. The smartphone market has matured, and the next-generation technologies Apple is reported to be working on like augmented reality glasses and a new car platform likely won't be ready in the immediate future.

 

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You just know their pricing will be double that of NFLX.

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