According to the Joint Commitment deal, the Java Coffee Company, pledged to purchase Kenyan coffee directly from the local farmers starting with 700 tonnes; a move that will soon help small-scale farmers increase their incomes.
The landmark deal was formalized at the company's premises in Rotselaar, Belgium, during Mr Gachagua's official tour to the country. This significant step not only fosters international cooperation but also champions the prosperity of Kenyan coffee farmers, marking a momentous stride in the global coffee industry.
Since Belgium is one of the main points of entry and trade hubs for coffee in Europe, Mr Gachagua said there was also growing demand for certified coffees, triggered by a consumer trend towards sustainable, traceable and high-quality products. He noted that Belgium is also the second largest destination of Kenyan Coffee and the gateway to most of European markets through the Port of Antwerp. The port accounts for approximately 50 per cent of Europe's coffee logistics business.
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