Saudi Arabia is serious about its Jan. 1 deadline for companies to move regional headquarters to Riyadh — or lose out on government contracts

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It's holding on to its ultimatum that foreign firms need to base their regional headquarters in the kingdom or be barred from lucrative government contracts.

In a bold surprise move back in February 2021, the Saudi government announced that it would, by 2024, cease doing business with any international companies whose regional headquarters were not based within the country.

The news stunned investors and expat workers, many of whom saw the move as a shot at Dubai, the United Arab Emirates commercial capital that is home to the highest concentration of Middle East regional headquarters. The minister was speaking from Riyadh at the Future Investment Initiative, an annual three-day finance and investment conference hosted by Saudi Arabia's Public Investment Fund and a brainchild of the Vision 2030 project."There's a slew of incentives and benefits and support that's always changing, always evolving, that are being discussed with these players as well," Al Ibrahim said. "So it's not just a negative reinforcement.

 

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