Kanye West raised eyebrows at Adidas for his antisemitic actions and pornography obsession from the moment he began his partnership in 2013 — much of which was overlooked ahead of the company’s contract termination in 2022.
The Times reported that weeks before the swastika incident, West allegedly “made Adidas executives watch pornography during a meeting at his Manhattan apartment, ostensibly to spark creativity.” Former Adidas global director of entertainment and influencer marketing Jon Wexler, who is Jewish, had his own uncomfortable run-in with West during the partnership. Wexler allegedly told his colleagues that West “told him to hang a photo of Hitler in his kitchen and kiss it every day to practice unconditional love,” per the exposé.