with a transgender social-media influencer, the beer brand's parent company continues to see weakening sales.that third-quarter revenue in the U.S. declined 13.5% and that its 16.6% drop in sales to retailers was mainly due to "the volume decline of Bud Light."
Despite revenue decline in the U.S., AB InBev said its overall third-quarter revenue increased 5% to $15.57 billion.social-media influencer Dylan Mulvaney an influencer package in April to promote a March Madness contest. The package also included a Bud Light can featuring Mulvaney's image, which Mulvaney said was to celebrate one year of her "Days of Girlhood" series that documented part of her transition.
The post sparked right-wing backlash toward the brand and resulted in plummeting U.S. sales of Bud Light. The company in August said the fallout from the controversy was diminishing and that its global footprint was containing the damages.
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