BROKERAGE Maybank Kim Eng has initiated coverage on Sheng Siong Group with a"sell" recommendation and a target price of S$0.95, saying the supermarket chain will not be immune to a slowdown in consumer spending amid an anticipated economic deceleration.
Rising e-commerce competition that supermarket players face, and changing dining habits in Singapore that have seen an increased frequency of home-delivered cooked meals, continue to be challenges for supermarket operators, said Maybank Kim Eng.Market voices on: Sheng Siong's store rollout is also dependent on the availability of Housing and Development Board housing sites, said the analyst.
Maybank Kim Eng acknowledged that its forecast is more conservative than street estimates on new-store sales and same-stores-sales contributions for FY2019-2020.
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