Emerging Designers Implore the Industry for Support and Backing

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Willy Chavarria, Elena Velez and Luar’s Raul Lopez are among the new vanguard of American fashion, but need help to suceed.

That was the message from three American designers who have created buzzy brands but need financing and other behind-the-scenes support to get to the next level.

“It’s a brand that is built to empower people,” he said. “I’ve brought in people to work with me who have seen oppression or are struggling. They’re queer, they’re brown, they’re chubby — it’s a space to make people feel better about themselves and to feel as empowered and beautiful as we really are.”

“Not to toot my own horn, but when you go to my shows, it’s like a Black Friday sale at Walmart. We’re kind of shaping New York now, but it costs a lot of money. I want to be global but I need financial help and accountants to help with the logistics of the whole thing. In the European markets, they get supported by their cities. I love the position that I have, but I also want to grow to a position where I can sit with people we all look up to.

Chavarria said he believes that it’s tougher for emerging designers in the U.S. than Europe to succeed and that has led to the demise of a lot of talented people. “I’ve seen it before, when designers get to this point and they’re doing great with all these stores, and then they’re gone.” “I want to go back to a time where every buyer comes here. Why do I have to go across the pond to do sales? We are the new American luxury, we are the catalysts for new designers in America. We want to bring people to New York to see our shows and have people to yearn to be here. Why is it that Americans now are like looking to Asia and Europe to find fashion? We have it here. Why can’t we get that same support so we can continue to put on the shows and share our stories.

 

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