SAN FRANCISCO: Alphabet Inc's Google announced on Tuesday a browser-based video game streaming service dubbed Stadia that attempts to capitalise on the company's cloud technology and global network of data centres.
Though users may be attracted to the idea of quick access from any device, they may not get desired games. Analysts have questioned whether the tech companies will be able to charge consumers prices high enough to attract top publishers that have a lucrative business selling games on discs.Game publishers also may decide to launch their own streaming services, as film and TV studios have begun doing for their content in the last few years.
Google"has one key weakness – first party and exclusive content," Piers Harding-Rolls, head of games for research firm IHS Markit, said in a note on Tuesday."Both Microsoft and Tencent are better positioned" with a strong supply of unique top shelf games. But Apple Inc's App Store sold about US$33 billion worth of games last year, and the games industry views Amazon.com Inc's Twitch, rather than YouTube, as the most popular video streaming service for content related to video games.Harrison said Stadia would work on desktops, laptops, TVs connected to Chromecast streaming media sticks, tablets and phones. Players could enter games from links on YouTube or other social media.
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