Nissan's global scale will give it an advantage as it works to lower the costs of EV components, Uchida added.Nissan Motor Co. CEO Makoto Uchida speaks next to the Nissan Hyper Force electric vehicle during the Japan Mobility Show at Tokyo Big Sight in Tokyo, Japan on October 25, 2023.'s CEO says that when it comes to electric vehicles, the world has changed a lot since Covid – and now, people in different parts of the world want very different things from their battery-powered cars.
Speaking to CNBC's Martin Soong, Nissan CEO Makoto Uchida said that while more and more customers are stepping up to buy EVs, the pace of adoption varies greatly by market, as do the wants and needs of buyers. Uchida said that differences in government incentives, in costs, in levels of regional competition, and in customer adoption rates have all combined to make the U.S., Europe, Japan, and China sharply different markets for electric vehicles.Nissan's global scale will give it an advantage as it works to lower the costs of EV components like motors and batteries that can be shared among many different types of vehicles, Uchida said.