Sainsbury’s pitch to the Competition and Markets Authority didn’t work the first time, so here comes chief executive Mike Coupe with another plea. His big reveal was a figure for the price savings to be delivered to customers if Sainsbury’s is allowed to merge with Asda. This number was previously deemed too sensitive to be allowed out in public but Sainsbury’s is now desperate. Shoppers would, apparently, be better off by £1bn in the third year after the deal.
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