China's wine market ready to welcome likely return of Aussie wine as ties improve

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News that punitive tariffs on Australian wine introduced by China in 2021 would be reviewed as part of a push to improve the relationship between the two...

SHANGHAI - News that punitive tariffs on Australian wine introduced by China in 2021 would be reviewed as part of a push to improve the relationship between the two countries was cheered by many, including Campbell Thompson.

The introduction of a 218% tax on most Australian wine introduced by China early in 2021 prompted that trade, previously valued as high as $1.2 billion annually, to collapse. Late last month, the two sides announced they had reached a consensus to settle the WTO wine dispute and that the anti-dumping tariffs, which weren't set to expire until 2026, would be reviewed, ahead of Australian Prime Minister Anthony Albanese's visit to China this month.

"I don't think that's realistic any time soon. However, for a lot of good quality Australian wine producers ... customers still know the wines and I think will re-engage with those wines fairly readily," he said.Layla Wang, co-owner of Trio Wine Bar in Beijing agreed that Chinese market perceptions of Australian wine haven't changed in the years since it was last available, with no clear winner in the battle to take over Australian wine's market share.

"For us, we're definitely delighted as it signifies offering more choices to our customers. For consumers who haven't had Australian wines for years, many will be eager to try them again.

 

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