iPad lineup needs its Mac moment, or revenue will continue falling

In 2023, Apple decided not to update any of its iPad models. Although there are several rumors regarding the company planning to give a spec bump to its entire lineup in 2024 – and even adding a 12.9-inch iPad Air as well – I think Apple must give its tablets a Mac moment; otherwise, revenue will continue to go down, and users will continue skipping new models. During Apple's Q3 earnings call, the company's CEO, Tim Cook, announced Mac and iPad revenue came in at $7.6 billion and $6.

Its Macs are always praised for the company's silicon, and with a mature operating system such as macOS, even though Sonoma is light on features, it's still reliable and has what most users need for their everyday tasks. What concerns me the most about the upcoming iPad models is the lack of new features and a real need to upgrade them.

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