As more companies prioritize accessibility, Comcast has a head start innovating for customers with disabilities

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“When you build an inclusive solution, you often build a product that’s better for everybody,” said the company's vice president of accessibility.

Xfinity store manager Shaun Wilson demonstrates Comcast's new in-store ASL Video Remote Interpreting service with Alycia Brown, a teacher at Pennsylvania School for the deaf. Comcast is planning to roll out the service at all retail stores in the next several months.Alycia Brown sat in front of a tablet at the City Avenue Xfinity store on Oct. 18, next to store manager Shaun Wilson, and posed a question to a Comcast interpreter on the other side of the screen, using American Sign Language .

These kinds of jobs have been increasingly in-demand in recent years. Between 2020 and 2021, the number of accessibility roles on LinkedIn grew by 78%,But Comcast’s accessibility team is over a decade old. While its members are few, relative to the company’s 8,000-person headquarters workforce, the team has grown steadily and so has the scope of their work.

“I’m OK with making my job sort of about my disability, about other disabilities,” Moffatt said. “But the key is you want to see people with disabilities all over the place.”Comcast’s accessibility department dates to 2012, when the company had to adapt to a new set of federal regulations on closed captioning.

The latest model replaces a large-button remote that some customers had complained was “clinical looking,” noting they would “hide it when people came over,” Wlodkowski said. The accessibility team held focus groups with seniors, low-vision organizations, and others in the disability community to develop a new design.

 

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