KUALA LUMPUR: When the pandemic hit, Nor Aini Kamaruddin’s business was badly affected. Prolonged lockdowns eventually left her with no choice but to call it quits in September 2020.
When asked about the inspiration behind the name, she said: “Because to me, it’s got to do with passion. I’m a mother, and I do things from love,” said the proud mother of four and grandmother of one.Her business soon started booming, thanks to the power of social media and word of mouth. To date, she has designed approximately 5,000 tiffins.
The stainless-steel tiffins, on the other hand, are locally made. There are two and three-tiered tiffins, and both come in two sizes: 12cm or 14cm in diameter.An evolving business “For artisans like me, personally, it is not enough to only have your business online, especially in a post-Covid era,” she said, adding that a physical presence was also necessary.