NEW YORK - Facebook owner Meta is barring political advertisers from using its new generative AI advertising products, a company spokesperson said on Monday, cutting off campaigns' access to tools that lawmakers have warned could turbo-charge the spread of election misinformation.
The tools were initially made available only to a small group of advertisers starting in the spring. They are on track to roll out to all advertisers globally by next year, the company said at the time. Alphabet's Google, the biggest digital advertising company, announced the launch of similar image-customizing generative AI ads tools last week. It plans to keep politics out of its products by blocking a list of "political keywords" from being used as prompts, a Google spokesperson told Reuters.
He warned ahead of a recent AI safety summit in the United Kingdom that governments and tech companies alike should prepare for the technology to be used to interfere in upcoming elections in 2024, calling for special focus on election-related content "that moves from one platform to the other." The company's independent Oversight Board said last month it would examine the wisdom of that approach, taking up a case involving a doctored video of U.S. President Joe Biden that Meta said it had left up because it was not AI-generated.Kendall Jenner Shows Off More Than Just Her Butt in New Jacquemus Holiday CampaignEvan Ellingson, CSI: Miami and 24 Actor, Dead at 35
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