Levi’s, an enduring symbol of American fashion, to go public

Levi's will go public for the second time in the company's history on Thursday. By Rachel Siegel Rachel Siegel National business reporter Email Bio Follow March 21 at 9:20 AM Levi Strauss is expected to make an initial public offering Thursday morning, marking the second Wall Street debut for the iconic jean maker in its 166-year history.

Since chief executive Chip Bergh took over the company in 2011, Levi’s has overhauled its image. In the past few years, it has dodged threats from athleisure companies and other denim sales. Last year, Levi’s churned $5.6 billion in sales. [Levi Strauss CEO takes a side on gun control: ‘It’s inevitable that we’re going to alienate some consumers’]

Any brand has to content with changes consumer tastes — and especially one that’s 166 years old. So in the last decade, Levi’s changed its tune — rather than refuse to budge from its classic 501s. The company has also been a force on political and social debates. In September, Levi’s said it was pledging more than $1 million toward nonprofits and youth activists working to end gun violence. Levi’s also announced plans to join Michael Bloomberg in creating a cohort of business leaders who support gun control.

Levi's at it's best.

The company is leftist-infested. Let's hope the shares go for a penny each.

Iconic jeans made for the American worker. Now they're made in China

When was the last pair of Levis made in the US?

I would stock up, they will never be the same again.

Made in Mexico. Not quite the American symbol anymore. Good job realDonaldTrump what other companies are you chasing off with tarrifs you obviously don’t understand? TheDemCoalition

I love my LEVI'S. I grew up wearing Levi's. I have several pairs in my Closet. Classic never goes out of style.

Nooooooooooooo

Hey LEVIS you need to get rid of that stretchy jean material from your jeans.

Can there be no good products anymore? Seriously......

Bad idea....guess the family wants to cash out 💵

Love my Levi's! 😎

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